One of the questions we get asked most often here at Ernest Supplies is why our shaving cream doesn’t foam like the drug store stuff does. In fact, we’ve even gotten some pointed emails from customers who think the product is defective. As my buddy Vinny always says in a vague, faux, West Indian accent, “chill Winston,” the product isn’t defective – it’s actually working just as it was designed to. That is, the product is designed to create a highly moisturizing, protective barrier to shield your skin from irritation caused by your razor blade without putting tons of foam between your beard and your blade.