Apparently, the guys over at Maxim have taken a liking to our Ernest Supplies' Cooling Shave Cream. They even went so far as to include it in this month's issue in their "Three Steps to a Great Shave" column. We couldn't agree more. The base of our Ernest Supplies' Cooling Shave Cream is actually hair conditioner (wild and crazy, I know), which works like a pre-shave oil to soften facial hair and prepare it for shaving. Of course it protects skin with an ultra-thin layer of moisture to keep the blade where it belongs - close to your face - for a shave unequaled by anything you'll find in the drugstore. It also contains aloe, allantoin and menthol, which soothe and reduce redness just like an aftershave. Three steps covered in one awesome, all-natural product. These Maxim guys know a good thing when they see it. As always, thanks for including us!!